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    For founders

    From an idea to a business people back.

    Everyone has ideas. Fewer people have a business a customer will pay for, a lender will lend to and an investor will back. Here you build the case for yours. The customer named, the business model worked through, a pitch recorded with coaching, and the deck for the room you are walking into.

    Bring your ideaSee the four rooms
    A founder holding a microphone, presenting to a room at an accelerator event

    First revenue

    You

    Start with the problem you keep noticing and the people who have it. The product comes later. You leave knowing who you are building for.

    1. 1DiscoverStart with the problem you keep noticing and the people who have it. The product comes later. You leave knowing who you are building for.
    2. 2Shape the businessA Business Model Canvas or the 4Ps, whichever your cohort uses, and you can move between them without starting over. By the end you can explain the business in a sentence.
    3. 3Record your pitchScript, camera, coaching, again. After every take you see what is strong and what to fix, so you know what to change before the next one.
    4. 4Build the deckAn investor deck, a customer deck or a sponsorship deck, built from your business model and your pitch, then finished in your own words.
    5. 5Answer the roomInvestors, accelerators and buyers set their questions once. You answer on video, and they meet a founder with a body of work, not a cold email.
    6. First revenue

    One venture. Four rooms that can say yes.

    A customer, an accelerator, a lender and an investor each ask a different question. You build the work once and walk into each room with the answer it needs. Pick a room.

    They ask

    Will this solve my problem, and can you deliver it?

    You bring

    Your customer deck

    What on your record answers it

    • The customer you named, and the problem you solve for them
    • Your price, and how you got to it
    • What you have already delivered, however small

    You build the work once. The deck changes for the room; what stands behind it does not.

    The people who can say yes.

    A founder needs more than one yes. These are the people already here, and what each of them gives you when you choose to show them your record.

    • Accelerators

      Show you how ready you are for their cohort, on their own terms, before you apply.

      For accelerators and innovation hubs
    • Banks

      Teach pricing and cash flow, and meet you as a founder they can lend to.

      For banks and financial institutions
    • Industry

      Put their tools in your hands and their mentors at your side.

      For industry partners
    • Educators

      Give the idea its first room: a class, a club or a community program.

      For educators and community organizations
    A founder packing an order into a box at her studio table, with stock shelved behind her

    Accelerators & Community, Ontario

    Campus-Linked

    A major campus-linked accelerator connected to Canada's largest university runs its cohorts on Facilitate. Founders move from ideation canvas to investor-ready pitch inside one workspace, and program staff see progress without chasing it. The accelerator keeps its identity; the platform carries the work.

    Your first ninety days.

    1. Days 1 to 30Name your customer and shape a business you can explain
    2. Days 31 to 60Record your pitch and make its weakest part strong
    3. Days 61 to 90Build the deck for your first room and walk in

    Looking for work while you build? Same record, same you.See the employment pathway

    Bring the idea. Leave ready for the room.

    If your accelerator, school or community organization already works with Facilitate, ask them for an invitation. If not, tell us where you are and we will point you to someone who does.

    Ask how to join

    Too many people finish school able and unseen by the people who can say yes. We are here to end unemployment at the start of working life, one connected region at a time.

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